{"id":82135,"date":"2021-03-16T22:02:19","date_gmt":"2021-03-16T22:02:19","guid":{"rendered":"https:\/\/oodevs.com\/kenjiroi\/?p=82135"},"modified":"2021-08-10T10:30:36","modified_gmt":"2021-08-10T10:30:36","slug":"how-to-create-an-amazon-product-listing","status":"publish","type":"post","link":"https:\/\/oodevs.com\/kenjiroi\/how-to-create-an-amazon-product-listing\/","title":{"rendered":"How to Create an Amazon Product Listing: a Step-by-Step Guide"},"content":{"rendered":"\n

Setting up an Amazon product listing can be really<\/em> intimidating.<\/p>\n\n\n\n

That\u2019s exactly how I felt when creating my first Amazon product listing. And it\u2019s how our clients feel when they ask us for help creating their first product listing.<\/p>\n\n\n\n

But here\u2019s the thing\u2015creating an Amazon product listing is perhaps the most fundamental thing you need to know how to do to be successful on Amazon.<\/p>\n\n\n\n

As an Amazon seller, your listing essentially acts as both your storefront and your product packaging if you were to sell a physical product.<\/p>\n\n\n\n

Just like how an attractive storefront and packaging help attract customers, so too does your listing entice customers to click. Buyers usually make up their mind about your product within 20 secs of clicking onto your listing.<\/p>\n\n\n\n

Listings provide everything the customer needs to know for them to decide whether to purchase your product or not. That\u2019s why as a seller, knowing how to effectively construct your listing is paramount to your success on Amazon.<\/p>\n\n\n\n

That\u2019s why we\u2019ve created this step-by-step guide for new sellers, detailing how to set up your first Amazon listing as well as identifying key areas on your product page that help draw buyers in and make a purchase.<\/p>\n\n\n\n\n\n

Content Checklist<\/h2>\n\n\n\n

Before you get started, it\u2019s helpful to have all the info you will need compiled together and ready to go.<\/p>\n\n\n\n

Refer to our list below for everything you need beforehand to make the process as smooth as possible.<\/p>\n\n\n\n

\"amazon<\/figure><\/div>\n\n\n\n

Alright, now let\u2019s get down to business!<\/p>\n\n\n\n

The Listing Creation Process<\/h2>\n\n\n\n

The entire listing creation process isn\u2019t difficult, but it can be quite unintuitive. You need to know where to go and what to click on.<\/p>\n\n\n\n

So let\u2019s take it one step at a time!<\/p>\n\n\n\n

1. Getting Started<\/h3>\n\n\n\n

First off, log into Seller Central, then head over to Inventory > Add a Product<\/strong>.<\/p>\n\n\n\n

\"amazon<\/figure><\/div>\n\n\n\n

On the Add New Products <\/em>page, you have three options. You can:<\/p>\n\n\n\n

  1. Add a new product already sold on Amazon by searching for the product ID or name.<\/li>
  2. Add a new product not already sold on Amazon.<\/li>
  3. Upload multiple products at once via the bulk uploads method.<\/li><\/ol>\n\n\n\n
    \"amazon<\/figure><\/div>\n\n\n\n

    Most people are going to sell their own product (i.e. a product not already on Amazon), so for the purposes of this guide we will show you how to create a product listing with option number two.<\/p>\n\n\n\n

    2. Determine Category<\/h3>\n\n\n\n

    The next step is to assign a category to your product. You may find your product\u2019s category in one of two ways: either using the search feature or by manually browsing through categories.<\/p>\n\n\n\n

    \"amazon<\/figure><\/div>\n\n\n\n

    For the sake of simplicity, I prefer to just use the search feature.<\/p>\n\n\n\n

    After you input the name of your product into the search bar, you\u2019ll get a bunch of different results, some of which are very similar.<\/p>\n\n\n\n

    If you\u2019re not sure what category to choose, take a look at what category your competitors are in, and go with whatever the majority is in. That said, if you have a good reason to be in another category, then go with that.<\/p>\n\n\n\n

    3. Fill Out Vital Info<\/h3>\n\n\n\n

    Now for the fun part\u2015actually fleshing out your listing.<\/p>\n\n\n\n

    The first tab you\u2019ll need to work on is Vital Info<\/em>.<\/p>\n\n\n\n

    \"amazon<\/figure><\/div>\n\n\n\n

    Let\u2019s walk through each of the major fields in the tab.<\/p>\n\n\n\n

    Product Name<\/h4>\n\n\n\n

    Your product name or title will be visible in the search results before people decide to click on your listing, so keep that in mind as it will play a big part in your clickthrough rate (CTR). <\/p>\n\n\n\n

    Moreover, Amazon\u2019s algorithm uses it to help rank your listing, so it should contain as many relevant keywords as possible. Ideally, you want to strike a balance between satisfying the customer while also satisfying the algorithm.<\/p>\n\n\n\n

    For more information about optimizing your title, check out our title guide and template here<\/a>.<\/p>\n\n\n\n

    Manufacturer & Brand Name<\/h4>\n\n\n\n

    If you\u2019re selling your own private-label product, just fill out your brand name for both of these.<\/p>\n\n\n\n

    Product ID<\/h4>\n\n\n\n

    This is where you’ll input your product’s unique barcode number. Don’t have one? You may be entitled to an exemption\u2014<\/em><\/strong>read our section here<\/a> to see if you qualify.<\/p>\n\n\n\n

    Other Product Information<\/h4>\n\n\n\n

    Depending on the category, there may be additional fields for you to fill out not visible in the example image above. The rest of these fields, like colour, shape, etc. is optional but highly recommended. It\u2019ll help give Amazon more information about your product which could potentially boost its organic ranking.<\/p>\n\n\n\n

    If you\u2019re ever unsure about what Amazon is asking from you, you can hover over the info icon to read an explanation.<\/p>\n\n\n\n

    4. Add Variations<\/h3>\n\n\n\n

    If you\u2019re selling different types of the same product, like different sizes, quantities, or colour, you\u2019ll need to specify that here.<\/p>\n\n\n\n

    First, open the drop down menu and indicate what type of variation you\u2019re offering.<\/p>\n\n\n\n

    \"amazon<\/figure><\/div>\n\n\n\n

    After you\u2019ve chosen this, more fields will open up for you to specify the name of each variation you\u2019re offering.<\/p>\n\n\n\n

    \"amazon<\/figure><\/div>\n\n\n\n

    Once you\u2019ve finished the variations, they\u2019ll appear below. Now you just need to fill out the appropriate info for each one, and you\u2019re all set.<\/p>\n\n\n\n

    \"amazon<\/figure><\/div>\n\n\n\n

    Note that you will need a unique UPC\/GTIN barcode for each variation you have. So for example, if you\u2019re selling 6 different colours, you\u2019ll need 6 different barcodes. However, if you have a GTIN exemption, you do not <\/em>need to provide additional barcodes. More info on this below<\/a>.<\/p>\n\n\n\n

    5. Fill Out Offer Tab<\/h3>\n\n\n\n

    Next up is the Offer Tab<\/em>.<\/p>\n\n\n\n

    \"amazon<\/figure><\/div>\n\n\n\n

    Your Price<\/h4>\n\n\n\n

    This is where you put your selling price, as well as any sale prices you may decide on (this field will appear after you create your listing). <\/p>\n\n\n\n

    When first launching your product, it\u2019s recommended that you want to have a competitive price (so not the highest), but also avoid massively undercutting the competition because you don\u2019t want to be seen as cheap\/low quality.<\/p>\n\n\n\n

    Once you’ve hit Save and finish<\/strong> and created your listing, you can come back to this tab and you’ll see a few more fields you can fill in.<\/p>\n\n\n\n