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Shopify Audiences

This new feature for Shopify Plus merchants lets them create audiences based on specific customer characteristics and use it to target ads or retargeting campaigns across the site. The machine learning algorithm will automatically make an advertisement tailored specifically towards the demographic of your product. You can even make your Shopify Email Newsletters hyper-targeted to the needs of your customers and get more effective results.

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Where To Hire The Shopify Plus Developers

Shopify Plus Developers are experts in Shopify’s coding language, Liquid, and the Shopify API. They use these skills to build custom themes and apps for Shopify Plus stores. As Shopify Plus grows in popularity, more businesses are turning to Shopify Plus Developers to help them create custom ecommerce experiences that scale with their company.

In this blog post, we’ll walk you through everything you need to know about finding and hiring the best Shopify Plus developer for your business. Shopify Plus developers are experienced in building and customizing shopify stores according to the specific needs of their clients. So if you’re just starting or ready to take your business to the next level, keep reading for benefits and tips on hiring a Shopify developer.

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What Are Performance Max Campaigns in Google Ads

Google introduced a new campaign type, Performance Max, at the end of 2021. It is a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail and Maps. This campaign type enables advertisers to reach and convert their target demographic across the entire Google Ads inventory in a single campaign

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What Are Shopify Audiences?

There is a lot happening in the digital marketing world. The cost and difficulty of doing business have increased greatly, especially for independent brands who

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How To Replace UA with GA4 – A Brief Guide To The New Google Analytics

Deeper connections between GA4 and Google Ads could give Google a financial incentive to force GA4 adoption, given that most of Google’s revenue still comes from google search analytics. Google Analytics audience segments are an excellent optimization but are rarely used. So even if money did flow from advertising to search, it is unlikely to make a significant difference

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